SCAD Start-up Competition

Project Lead
February 2022
How can I organize and lead our group concepting sessions to enable us to rapidly innovate and come to a solution all the group members are proud of?
Table of Contents
 
  1. Project Overview
  2. Group Concepting Process
  3. Leadership Methods
Project Management - Design Thinking - Leadership
Startup is a week-long design challenge that tasks students to create a professional product or service concept. This year’s theme, “Where do we go from here?” pushes us to find something that has affected us and use design and modern technology to solve the problem.

This was my first time in college working in a group project and being a lead! It was such a turning point for me, I reflected on this experience and used this case study to apply and get accepted into the SCAD PRO program! What’s special about this project isn’t so much the solution we came up with, but the process of getting to a solution and tackling such an ambitious and open-ended prompt.
Project Overview
My role, the challenge I faced as project lead, and my exploration into the relationship between group culture and the sucess of a design.
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Group Concepting Process
An overview of the 6 group concepting strategies I used, what it looks like, and impact it had on the team.
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Leadership Methods
An overview of the 5 project leaf strategies used, what prompted me to adopt/find value in the strategies, and what they look like
in practice.
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